I've spent the month of January thinking about how to rebrand Sewn
Square One. While I am continuously happy with the quality, design, and
instructional material that comes with every Sewn Square One apparel
pattern I haven't been as happy with our website design, blog platform,
promotional materials or social media presence. The amount of
information out there about creating a brand is incredible--my bookmarks
tab had to get an organizational overhaul--but what of this applies to
Sewn? I have work to do. Let's begin.
Maybe we should talk about what I do like re: the first 40 1/2 days of 2014:
1.
Sewn Square One patterns are now for sale on PatternReview.com! This
will be a highlight for this year I know--the store went up today and we
filled our first order while it was still being set up. Incredible! If
you are not currently a PatternReview.com
member I highly recommend it--it's an amazing community of sewers, so
inspiring and informative. P.S. From Feb 16-March 15 there is a "New to Me" Pattern Company Contest. You make a pattern from a company you've never tried before and enter the final garment for a vote by members.
2. I restored our Etsy site.
I am still learning the ins and outs of SEO and the magic of key words
but I have the store set up and will continue to mess with it (and
practice a positivity!).
3. Wordpress--this is the EXPERIMENT phase--I have always been meaning to try different blogging platforms but have never given myself time to really play around with them. I am very excited to try out Wordpress--I'm really liking the format so far and the blog is so much more focused and reflects what I want Sewn Square One to truly represent.
We can be found here: http://sewnsquareone.wordpress.com/
No comments:
Post a Comment